Quality is of determining importance in the sector of tourism due to increasing competition in Greece and abroad. Customers choose services that satisfy their special needs and offer high quality at good prices.

The aim of the program ‘Sign of Quality for tourism’ is to sensitize the touristy enterprises on quality issues, to promote co-operation among various service providers and develop the long-term quality of service. The procedure for the acquiring of the Q-label badge was designed in Switzerland and applies to many other European countries like Germany, Spain, Austria, Romania and Egypt as well.